RE: Brokers21 Jul 2025 10:11
Bazzaman, the other alternative is that the Singer numbers are correct and SA has been feeding PIs a line up until very recently.
FWIW, I disagree that Zenakine has been all over the internet. It has certainly been all over certain online investor forums which accounts for most of Google's search results. And the next biggest contributors are Croda's own website and social media channels. After that, there's a small number of online trade media which repeatedly publish paid-for advertorial-style plugs plus a small number of trade exhibition previews around the globe – which again Croda presumably pay to be in. There has been precious little bona fide independent news coverage of Zenakine on the internet or anywhere else.
That said, I wouldn't expect much interest until one of Croda's key customers breaks cover and announces a real new product containing Zenakine. There isn't a lot of point in the media stirring up consumer demand for something which their readers can't get hold of.
I also take with a pinch of salt SA's repeated references to the standing ovation Zenakine received in Amsterdam (also repeated in the Singer note). There were 51 Croda staff in that room all of whom would be duty bound to stand and cheer.