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Dixons Retail PLC (LON:DXNS)‘s stock had its “buy” rating reaffirmed by equities research analysts at Cantor Fitzgerald Europe in a research note issued to investors on Friday, AnalystRatings.NET reports. They currently have a GBX 60 ($1.00) price objective on the stock. Cantor Fitzgerald Europe’s price target suggests a potential upside of 16.50% from the stock’s previous close.

Good time to be in here I think.

Barclays rated these at 65p even before news of the merger so I would think £1 is not impossible considering the size and scale of the company that would result. Certainly going to be interesting.

Dixons Retail Plc (DXNS), the largest U.K. consumer-electronics retailer, said it’s in talks to merge with Carphone Warehouse Group Plc, (CPW) bringing together companies with combined revenue of about 12 billion pounds ($20 billion). SP buy rating from Brokers.

The deal would give Dixons a bigger presence in the fast-growing areas of mobile phones and tablets, while providing Carphone Warehouse access to the purchasing scale of the domestic market leader. An enlarged business would be in a stronger position to deal with mounting competition from online retailers and supermarkets. “This makes a great deal of sense for both parties,” Bryan Roberts, an analyst at Kantar Retail in London, said by phone. “Dixons can bring its significant buying power in tablets for Carphone’s high street presence.”