RE: Question…4 Oct 2021 09:40
Been thinking more about this.
There’s no technical reason you cannot have the in-game ad, redirect out to the advertiser’s website. It’d be fairly straight forward.
I’ve done a fair bit of Facebook advertising (and others) and they all work using click-trough to verify which ads work.
This is obviously good for the advertiser, but also FB. If you run ads on FB and they’re not very good, FB notices no one is clicking them and stops showing them, in favour of someone else’s. FB’s algorithm prefers to show the ads that makes FB the most money.
Thing is, FB and most social-media platforms can be confident you’ll return soon after clicking the ad. Mr Bean game is not going to have the same draw as FB. So, there’s a genuine dilemma there - of do they / don’t they - allow gamers to click out of their game.