RE: Question…3 Oct 2021 17:54
I don’t know. However, if the game allows a link out of their game, then they could get more money for the traffic, but at the expense of showing more/other in-game ads. If that makes sense?
The ad traffic will be likely billed as per 1000 impressions or per click-though.
If the game developers keep people playing, gamers will see more impressions of the in-game ads (more dosh). But, if they allow ad-links to leave the game, they lose their gamers attention (to see more ad impressions).
Attention is what it’s all about. IMO.