Why the share price is Slow; why it will Double20 Aug 2024 14:01
I read that posters here are regularly disappointed with the share price performance of PLUS despite solid news flow and results, and good operational progress in diversifying the business and introducing new revenue streams, not to mention amazing shareholder distributions. I can explain why the share price is so very incremental: a scarcity of marginal institutional Buyers.
What do I mean by scarcity of marginal institutional Buyers? I mean there are very few new institutional Buyers entering the name, so there has generally been an ongoing weight of Sell demand outnumbering Buy demand as the share price rises.
Why is this? Frankly, it is the fault of the management team, but may be, in part, planned that way (i.e. management are not convincing new institutional Buyers into the share on purpose).
The history of the business has been one of ups and downs, some regulatory scares, a lack of financial transparency, and inadequate management relations with the City. In short, the vast majority of Institutional funds have passed-over PLUS and won't consider it whatever happens. The pool of investors in UK assets is relatively small, as too is the pool of Israeli investors. In short, those that have been open minded towards PLUS already own it, those that aren't don't and won't.
The practical result is that, as the share price rises, there is continued selling by holders, but very few buyers entering the share other than the FTSE250 index trackers, which are few, hence a dependency on the share buyback programme to pick up the remaining liquidity. It results in relentless technical pressure on the stock.
I believe management actually find this a satisfactory situation, since they continue to amass shares through their share incentive programme at low prices over many years, with a plan in the wings to list on NASDAQ at a much high valuation and make a fortune in 2025 or 2026.
I believe the US business was 10-15% of revenues in 2023, so should reach 30%+ in 2025, which will validate PLUS for US institutional ownership. The gates will be opened to an unlimited source of new Institutional investors when that happens. The move to NASDAQ is slated for end 2025 or more likely 2026.
That is why only incremental share price gains are possible over the coming 6-12 months, or at least until they announce the roadmap for NASDAQ listing, at which point I expect Hedge funds to enter and drive a re-rating into the NASDAQ listing.
As I have pointed out numerous times, the market cap of PLUS is barely above historical highs today, so the share price has a long way to rise from here. I estimate it will double, on conservative assumptions (low 20s P/E ascribed to the US portion of earnings, low teens P/E ascribed to non-US portion of earnings).
While we would all like a rapid rise in the share price, it is unlikely to happen until NASDAQ listing, but should make steady upward progress despite this.