RE: Shore Capital reaffirmed a "sell" rating on shares of ASOS18 Apr 2024 15:09
Asos got in a mess by spending huge amounts on stock which it couldn't shift once covid ended and people shopping in shops again. They've had to discount this stock to get rid and this has obviously eroded margins. Hopefully going forward this stock will have mostly gone and margins improved and company becomes profitable again. Hopefully all goes to plan!