RE: More positives to consider17 Jan 2022 15:43
I was thinking, Latpulldown/others - why many advertisement agencies will be looking to use the cinema again and the answer is staring us at the face.
It's no secret that digital advertisement on streaming or even online can be by-passed with a forward button on the remote or an ad-block on the computer/tablet.
Ask yourself this, hundreds of millions have paid money to sit in a cinema screen, with their phones switched off and their attention on that large, double decker size screen in front of them. The advertiser has their full attention to get their product, service and brand recognition re-affirmed and applied to the audience. Better, by the genre of the movie, thriller, comic book action, romance, they can target an audience without the worry about online bots skewing Management Information (MI) or being bypassed all together.
In short, it's no surprise that Cineworld was able to make a very lucrative $600m revenue from advertisement in 2019 and if we can restore to that level, that is an awful lot of money as a secondary stream beyond tickets, subscriptions and concessions.