RE: Poster are missing a KEY trick here4 May 2022 15:10
I personally don’t see the risk.
1. The U.K. hosts 102 of the 751 cinemas (13.5%).
2. Whilst the U.K. may be facing a living cost squeeze, the majority of the cinemas operating in the US (75%) are not.
3. Cinema ticket prices remain flat
4. Fandango the leading ticket broker site in the US did a survey and revealed:
i) 83% of those will be going to watch at least 3 movies this summer in cinemas
ii) 99% are happy with the experience
iii) 89% said their favourite out of home experience is going to the cinema
iv) 93% buy popcorn and soda at the cinema
5. The peak demographics are 15-24 year olds, as posted before, they are a demographic with disposable income. They mostly live with their parents rent free and their only outgoings are clothing, leisure and food which means they are Cineworld’s ideal demographic during a downturn in the economy.
6. Staycations will encourage local activities in the US and U.K. Cineworld will form part of that.
7. Your argument concessions are expensive is not true. We know Cineworld have profit margins of 10,000% on popcorn but consumers will spend it. For the U.K. (because the US is not witnessing such a living squeeze), Cineworld offer family ticket deal for £23 for a family of 4. For these Family Ticket holders a concession deal exists, a Family Special includes 2 x Munchboxes, 1 x Regular Popcorn & 2 x Regular Soft Drink for only £13.90. That’s a saving of over 30%. Total spend for family of 4: £ 36.90. Per head £9.22. Spend £1 more and go large.
Question, what other outdoor activity meets this cost of <£10/head? Theme park tickets? Considerably more expensive when you factor food, drink and the time to travel to them. They are also outdoors where you are at the mercy of the elements. Too hot/sunny or raining.
I appreciate your opinion and thought process but I don’t see the risk for 13.5% of Cineworld’s estate.