CBD Regulatory News26 Sep 2022 07:14
CBD Regulatory News
Voyager had an excellent article in CBD Regulatory News about our CBD Refillery range.
“Although it’s still early days the refillables have definitely opened up a new customer base. Both psychologically and factually, a sub-£10 purchase is more popular with those new to CBD as well as people who (not unreasonably) don’t want to spend too much on a new product.”
Mr Tulloch explains how it all began: “We’ve always tried to be environmentally friendly in what we do, so this was where the thought-process started, but it was actually a conversation with a retailer along the lines of—they would like to stock CBD but (in their shop anyway) they felt it wouldn’t succeed unless the RRP was less than £10.”
“That got us thinking about how to make a range within that price point but without compromising on quality or size. The idea was to create a CBD range that is accessible to all, especially in the current cost of living crisis. Keeping everything under £10 was a key criteria for us.”
“In addition, Voyager has its own manufacturing facility in Perth, so can control the process from start to finish. While refillable consumer products are increasingly common in the food and skincare sectors, as far as Mr Tulloch is aware, Voyager is the only CBD brand currently trading in this way.”
“With some 50 products across its Voyager and Ascend Skincare brands, Voyager claims to have one of the largest ranges of CBD products in the UK. Within its own shops, 270 SKUs are available for sale, including four third-party brands. The plan is to keep extending its own ranges, as Mr Tulloch outlines: “We are in the latter stages of finalising a further extension to our ‘environmentally friendly and packaging-lite’ range. It’s another everyday bathroom product with CBD, and will be priced in line with the refillables. As for Ascend, we launched two new products a few weeks ago, and our plan is to more or less double the range by the end of the year.”
For a Company that has only been listed for 15 months we have achieved many goals and our BoD and staff are determined to ensure that Voyager Life has a bright future.
RKB
https://cbdbusiness.news/voyagers-response-to-the-cost-of-living-and-climate-crises-brings-cbd-to-new-customers/