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Proactive Interview

In the link below that Troajan has posted you may find it useful to spend 15 minutes to understand what Nick Tulloch CEO of Voyager Life Plc has achieved over the past year or so since we listed on AQUIS.

I read our Annual Results in minute detail yesterday and I was impressed with the information that Nick & Eric provided.

Many of my friends who invest in shares do not understand accounts and often ask me to analyse Company Reports on their behalf. If you are not inclined to read our Annual Report, then the Proactive Interview may be of benefit to you.

I will try not fill this Post with too many figures but one or two could assist you if you are looking at an investment in a CBD Company that is growing and growing fast.

Shares in issue: 9,252,920
Cash in Hand as at 12th August 2022 £1,170,000
Revenue to 31st March 2022 £178,000

Revenue from the three shops for the most recent week 8th – 14th August 2022 was £3,000 (our best week ever) and from the Proactive Interview Nick alludes to an annualized revenue of £360,000 just from our three shops.

Currently we have three revenue streams:

Shop Revenue £98,000 (to 31/03/22)
Trade Sales £43,000 (to 31/03/22)
Own Website & other sales £37,000 (to 31/03/22)

From Annual Results “Since incorporation, the breakdown of our revenue across our three business lines has been well balanced with online sales accounting for 21%, trade customers 24% and our own stores, as we would expect at this stage, leading with 55%. Going forward, we expect the Company's primary growth driver to be trade customers, both those for finished products and those seeking white label or private label products manufactured by our VoyagerCann division.”

If you play around with the numbers (shops projected revenue £360,000) and going forward BoD expect Trade Customers to be the primary growth driver and at present, they only account 24% of revenue. A back of the envelope calculation (for my friends) would indicate revenues heading to about £1 million.

I believe that we are going on a Voyage that I am happy to be on.

RKB

Annual Results

Today our Annual Results were issued. I posted two weeks after our year-end 31/03/22 a “Trading Update” and todays Audited Results are broadly similar except:

Except, Nick goes into great detail for the Accounts and the accomplishments achieved since inception to flotation to present day.

If you were to take 15 mins out to read the full accounts, I am sure you would understand the vision that our Directors have for our Company and that we will be one of the leading CBD companies in the UK.

Revenue of £178,000
Cash of £1.43 million as at 31 March 2022 (cash of £1.17 million as at 12 August 2022)
Total assets of £2.3 million and net assets of £1.6 million
Four revenue lines (online, own stores, third party stores, private label & white label)
Two brands (Voyager and Ascend Skincare)
Manufacturing division established: VoyagerCann
53 formulated products (one of the widest CBD ranges in the UK) and, in its own stores, 270 SKUs (stock-keeping units)
Hemp Shampoo for Pets awarded best pet grooming product at PATS Sandown

Nick Tulloch, Chief Executive Officer and Founder of Voyager, said: "In a little over 12 months since our listing on Aquis, we have one of the largest product ranges amongst UK CBD companies, opened three stores and established our reputation in the industry as a trusted and reliable partner.

"As I have said before, it is our financial performance on which we expect to be judged. In spite of our rapid expansion, we have kept a tight rein on costs as revenue has developed considerably over the year. We are still near the beginning of our story but we have a strong balance sheet, a growing distribution capability across a number of different categories and a wide product range to attract different customers. Our business is advancing all the time and only last week we saw record takings from our retail stores in St Andrews, Edinburgh and Dundee.

"CBD remains a competitive industry but our several differentiating factors - our own stores, our extensive product range, our manufacturing capability, our well-funded business - increasingly set us apart. Prospective customers are now beginning to seek us out, rather than the other way around. We are building a brand and that will take time but our foundations of integrity and impeccable service are resonating with customers.

"Our share price remains a frustration - at current levels we trade not far from our cash level and at a discount to our net assets - but our morale is high and we are confident that the successes we are seeing day to day in our business will in time translate into recognition by investors."

RKB

PS When you read ComTruise you will struggle to find he has anything positive to say on any share. (could he just be acting or a wannabe actor?)

https://voyagercbd.com/

To Putin’s Poster

If you had completed your primary school education, rather than the total nonsense you have been spamming the B.B. with, you could have posted some observations (see below)

Observation 1: On 4th August (one week ago, as I know you would find it difficult to work out when that was) the LSE Main Website omitted one trade from the daily totals, they said volume was 1,143,801 when the actual volume was 2,385,863. Now woolly poster get your calculator and work out what trade was missing. Did you get 1,242,062? You did? So, you can use a calculator. So why was it omitted? Yes, that’s correct because they were bought back today at 2.25p for £27,946 (cost them £4,968 which is a loss)

Observation 2: On 4th August there was a sell of 105,263 and on the 8th of August there was a buy of 105,263 and the cost to them was £289 (another loss)

Observation 3: This is for you to do some mental dexterity and work out how many other trades have been “bought back recently” since you became Putin’s Poster. (Hint just go back to when you honoured us with your presence on the Chill B.B.)

Observation 4: Did you notice on Thursday morning the LSE Main Website and LSE South East had us at number 5 on the Leader Board at 8:20am, why was that? Answer: At the close on Wednesday the spread was 2.1p – 2.4p so mid-point was 2.25p but LSE had the “previous days close” as 2.1p and at the Bell the M.M. had the spread as 2.0p – 2.5p so mid-point was 2.25p which is 0% but if you calculate it on 2.1p its +7.14% and that’s how we got on the Leader Board at number 5. Then M.M. moved the spread back to 2.1p – 2.4p and mid-point is still 2.25p and its +7.14%. But when we get to the close the spread is still 2.1p – 2.4p but it says +9.52% and that keeps us on Leader Board at the close but in position 35 out of 100. Could it be that your wisdom within your posting has an influence on our Leader Board position?

Observation 5: Now Putin’s fluffy poster appears on Monday 8th August 2022 and the spread over the past 5 days at the close is:

Friday 5th August 2022 2.1p – 2.4p + 15.38%
Monday 8th August 2022 2.1p – 2.4p 0.00%
Tuesday 9th August 2022 2.1p – 2.4p - 2.67% (but it should be 0%)
Wednesday 10th August 2022 2.1p – 2.4p - 4.11% (but it should be 0%)
Thursday 11th August 2022 2.1 – 2.4p + 9.52% (but it should be 0%)

So please enlighten us all as to why we have “Previous Close” as 2.3p? Is this so that when for the 5th day in a row when the spread is 2.1p – 2.4p we will open with a negative percentage?

RKB

PS When did you say you were departing, asking for a friend.

True Value of our Website originally posted 23/06/22

I believe the Market has not realised the true value of our website www.Chill.com

I have had numerous conversations with our CEO Callum Sommerton over the past six months and he has articulated to me the importance of owning our unique website domain name.

Callum has a vision of what we can become and has alluded to this in his communications to shareholders via RNS’s and Proactive Interviews.

https://www.proactiveinvestors.co.uk/LON:CHLL/Chill-Brands-Group-PLC

We now do not have any further payments to pay to the vendor who sold us our Chill.com website and if you take a step back and think about what will eventually happen when our customers begin looking at our website and purchase our products, I believe we are at an inflection point for increasing our sales.

This morning a subscription wine company announced their annual results. I had a look and noted what they spent over the years on “acquiring” customers (sales) £23.5 million, £50 million & £41.3 million.

For their £23.5 million they expected to have a return of about 2.6 times over 5 years and in the past 3 years this came in at 1.6 times (so on target) but it cost them £23.5 million.

For their £50 million they expected to have a return of about 3 times over 5 years and in the past 2 years this came in at 1.2 times (again on target) but they are spending £50 million to get sales a little more than that over the past two years.

For their current £41.3 million they expect to have a return of about 1.5 times over 5 years and are on target (just)

I know we are not a subscription wine company, and I am aware that we do offer discounts through various promotions, but we will not have to spend £10’s of millions to achieve substantial sales.

I am not concerned that when we have sight of our Annual Results in a few months’ time, I am looking forward to the coming years when our company will have a higher profile and higher sales.

RKB

PS I have re-posted the above because I believe we are at a point where things are about to change for LTH.

Part 4

Snippets from the Domain Name Podcast with Callum Sommerton.

So, getting back to the domain name. So, it cost $1.6 million and you only paid half upfront. CS: That’s correct. We paid half in June 2021 and in June 2022 the other half, it was helpful to pay in stages as it allowed us to utilise our cash resources to assist and overcome logistical issues.”

So, you were able to begin using the domain immediately after that first payment? CS: “Yes, we had the full rights to use chill.com and it allowed us to meet our business needs and ultimately allowed us to get what is our biggest and best asset in our business (today)”

Now when you come to make the second payment, you have sunk a lot in the first payment and the Market has taken a turn for the worse for CBD companies and your M Capt. is significantly less now, was there ever any question like, hi do we want to go through with it, or do we want to just skip the last payment and lose the domain? CS: “That conversation didn’t even cross our minds, because the thought of losing the domain name at that point was so unpalatable, its out of kilter with our future plans to where we want to take the business, which is ultimately anchored around chill.com and that is the direction we are taking.”

So, if someone is listening to this podcast and they are thinking about buying a domain name, an expensive domain for their company, what would you say to them? CS: “For us the things that have gone well have certainly been getting a short natural word domain that reflects what we are trying to do with the company and is also relevant to what we are trying to do which is return dividends for us in the terms of customers for us and they can find exactly what they are looking for. Chill.com along with similar names describes exactly what it does for customers who are buying on the site. Finding something that matches your business area, is so important and we learned the difference from the chillway.com and the chill.com. If we had had chill.com sooner, I think our performance would have been better back then. Secondary to that something that we did not do well was getting our development act together and being ready to hit the ground running with that domain because up until relevantly recently as I have said, we haven’t been improving functionality & user experience etc. So, if you are going to spend the money you might as well maximise the impact, that’s what we are getting towards and I would encourage anybody who is out there in the Market who is, be ready to use it.”

Like if you are going to put in $1.6 million, you better back that up with some development funds.

RKB

Part 3

Snippets from the Domain Name Podcast with Callum Sommerton.

So, you have investors, you mentioned opening doors so give me an example of the type of companies you are partnering with or things like that? CS: So for a very long time we were focused solely only on the tobacco alternative space, that has shifted now, we have a broader set of interests that we have been speaking with various parties from big tobacco who at the time were very interested in what we were doing, they are traditionally very analogue businesses and they also have been seeing this attrition to digital and through chill.com and the wider chill project they liked what we were doing. At the same time in the Cannabis & CBD Market what we are finding more and more is that bands like us and our competitors really struggle to keep up with the legal elements of advertisement online, so what we are trying to do now is position chill.com as a curated Market Place of the best products in this space and the partners that we are starting to now on-board into that concept would not have given us a second look at us without a domain like chill.com.”

So, in other words, you will be selling other companies’ products? CS: “Precisely”

So, in some ways its like Amazon.com? CS: “In a very selective way that’s where we want Chill to be.”

What is your timeline for making chill.com what you want it to be? CS: “We have long and short-term plans in the works at the moment. We are intending by the fall of this year to re-launch the entire site in a new more user-friendly way and that will include the Market Place concept that I referred to. We are also intending to on-board our UK website. Looking into winter and beyond 2022 – 2023 we have a number of digital projects where rather than just selling products via the website we will be building communities on it and getting people talking about the products and talking about the areas of relaxation that they enjoyed and are complimentary to what we are selling and really eye-balls are our currency at this stage, the more people we can get on the site the better and that’s exactly what we are intending to do.”

RKB

Part 2
Snippets from the Domain Name Podcast with Callum Sommerton.

How were you selling your products at the time, was it in retail stores? CS: “Yes by and large it was convenience stores, gas stations, smoke-shops also nominal sales via the chillway.com but yes largely physical retail.”

So, your sitting here thinking all this physical retail but the future is now this e-commerce and we can do this with chillway.com but we can get a bigger impact with chill.com. CS: “Yes precisely that, on a broader level we split out the value we saw in chill.com. It helps us to sell more products, it gets eyeballs on our products, its easy to find, easy to understand, easy to spell, but in addition to that it also opened doors for us, which I don’t think we could have dreamed of before. We have had conversations with Brands & Businesses, which we could not have otherwise had because by buying that domain has really been a statement of intent, showing that we are serious about creating something cool, a serious digital brand that is new and relevant. We have got people really interested at a high level.”

That’s one thing that people really talk about is a killer domain. Like a one-word domain is like instant credibility, which what you are saying is opening doors. One thing to notice as an early stage company, even though you are public traded, you continue to raise money because you are in that investment phase, so with investors it gives them ‘this company is serious as apposed with hi ye we are the chillway.com’ CS: That’s absolutely right, what’s also relevant is to our shame, since we have acquired chill.com we have not really, to relevantly recently put in the hard yards of the development that are befitting of the domain. Our site is functional but is not reflective of where we are taking the Brand. with the changes that we are now making combined with the power and the credibility of the domain name, investors are going to quite soon going to see the direction we are taking.”

RKB

Snippets from the Domain Name Podcast

Part 1

Snippets from the Domain Name Podcast with Callum Sommerton.

How did you find out about the Chill.com domain name was for sale? CS: “That was us just naively, us just searching around, we had the Brands just operating as Chill on a different domain (chillway.com) we knew we wanted to take it a step further, we wanted to ramp-up, the intention of the Brand was to be the antithesis of Red Bull, what they have done in the Energy Market, we wanted to do in the relaxation market. We wanted to take “Chill” which is a word that is in common parlance for relaxation and make that a mainstream product Brand.”

You saw Chill.com was for sale? CS: “Yes, we could not believe our eyes when we saw Chill.com was available. So, we quickly moved to acquire it.”

At this point your revenues from CBD are nominal? CS: “Yes, absolutely right we were selling in the low $100,000’s a year, forecasting very aggressively to expand, (we still are) we wanted to get the building blocks in place and anticipating our Brand growing and did not want to get to a date down the road where we are trying to back-date and find the digit asset to go along with it, after success.”

At the time your M Capt. was about let’s call it $50 million, so you are entering in an agreement to bet a few percent of your M Capt. on this domain when you come in at $1.6 million, now the Market for CBD companies has gone down a lot lately and your stock has gone down a lot, so now it has become a bigger bet, I am trying to get into your mind on how much of a bet you thought this was? CS: “Yes, it was a pretty significant bet, there were a lot of people involved who were sceptical for the need for Chill.com. We went round the houses trying to understand why we were buying chill.com at such a high valuation for a company of our size and our kind of revenue on the books, but what we really crystallized around at the time was we were launching tobacco alternative products (and other products) and what we consistently saw in every market that we tried to enter, or wanted to enter was the attrition of customers from the physical retail space to the Digital, it happened more and more over the pandemic and it has continued to happen since, so while it was a pretty significant bet for us, what we ended up with was this realisation that if we want to get serious about digital we have got to go “all in” on that and led us to pull the trigger on buying chill.com.”

RKB

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