American success for Peppa29 Dec 2014 10:28
it seems Peppa is becoming a must-have in the USA:
Http://www.nydailynews.com/entertainment/tv/peppa-pig-fast-hit-preschool-set-article-1.2049921
"'Peppa Pig' is fast becoming a hit for the preschool set on Nickelodeon
The animated show about a little girl pig originated in the U.K. and has been popular there for a while; its producers will make a bundle in merchandising
BY Don Kaplan /
NEW YORK DAILY NEWS /
Sunday, December 21, 2014, 2:00 AM
She's a cute little slice of bacon — worth more than Fort Knox.
“Peppa Pig” might be only a children’s cartoon on Nickelodeon, but the creators of the U.K.-made kids’ show stand to rake in in more than $1 billion in global merchandising revenues in 2014.
The show consists of gentle five-minute shorts that follow a sweet pre-school aged pig named Peppa who loves jumping in mud puddles.
The little piggy lives with her parents and her little brother, George and enjoys playing with her best friend, Suzy Sheep, visiting Granny and Grandpa Pig, laughing, and making loud snorting noises.
“It’s an adorable show with a really strong female character, with a very specific point of view,” says Teri Weiss, executive vice president of Nickelodeon Preschool. “She’s got a tremendous amount of confidence and a real sense of self that I think both boys and girls respond to.”
Each episode features everyday activities and themes that preschoolers can relate to, such as going to the playground, swimming, riding bikes, visiting grandparents and having play dates.
It airs several times a day, but can regularly be found at 7 p.m. on Nick Jr.
The show, made in England, made its U.S. debut on Nickelodeon back in 2007, but had already been a big hit in the U.K. for three years.
It remains so popular in Europe that there’s even a theme park: Peppa Pig World in Hampshire, England.
“Peppa Pig” has been a hit for years in the U.K., and is now making serious inroads here in the U.S.
In the U.S., even after a few years, “Peppa Pig” is growing, delivering a healthy 866,000 total viewers every day with ratings up double digits compared to only a few months ago.
Yet, despite its popularity , Nickelodeon doesn’t benefit much from the show’s merchandising, as the rights are still owned by its producers in the U.K.
Still, the show is a huge draw for the network’s preschool channel Nick Jr.
“I think that Peppa has a real relatability,” says Weiss of the cartoon character’s popularity. “She really captures the true voice of a child.
“One of the things that is so striking about Peppa is that she finds the extraordinary in everyday experiences,” says Weiss.
A favorite moment from the show, she says, is an episode in which it’s raining and Peppa is trapped in the house. By the end, she and her dad are outside jumping in mud