Carnival Cruise ship roll-out20 Dec 2017 07:42
Good summary of the future for wearables in the cruise ship industry, in particular as regards ACSO's Ocean Medallion:
Http://en.brinkwire.com/25825/want-to-live-in-a-futuristic-smart-city-today-take-a-cruise/
"Princess Cruises is the first of Carnival’s 11 brands to embrace the Ocean Medallion, a 1.8-ounce device that interacts with the ship, allowing passengers to interact with food and beverage, retail, entertainment, lodging, recreation, and excursions seamlessly – without ever taking it out of their pocket, off their necklace, or swiping a band. (The Medallion can be tossed in a pocket or purse, or worn in a variety of cases, like a necklace or band).
Padgett said the wearable leverages a first-of-its-kind “experience platform,” embedded with NFC, BLE, and other telemetry-producing sensors — in the context of a “smart ship” with an orchestrated multi-sensor experience ecosystem.
The Ocean Medallion “the most extensive experiential Internet of Things that’s ever been done,” Padgett said. Beyond the ability to open and lock doors, order drinks, make dining or entertainment reservations, or purchase excursions, the Ocean Medallion ecosystem embraces artificial intelligence that tracks and learns about the guest with every interaction. Padgett said this AI evolves in real-time, multiple times per second, to offer suggestions for guests based on where they are on the ship, time of day, and what activities are occurring at that time.
“This technology disappears into the experience,” Padgett explained. “Wearables came about because it’s about how to make things connected to the world become less invasive to your life. Any technology can do anything, but the real question is how do you employ technology to create an experience that’s immersive and not distractive.”
The Ocean Medallion gives guests the option of connecting to other Carnival technologies, including Ocean Ready (to answer health questions, scan passports, and go paper free), Play Ocean (a suite of mobile video games that can be played on or off the ship), and Ocean Compass (a schedule of on-board activities as well as a custom virtual sea avatar that appears across the ship).
“The way we use the mobile phone is as a guest option,” Padgett said. “The guest can choose how much digital exposure they want, from zero to 100. If you reject the mobile phone from the Ocean Medallion experience, you’re at no experiential disadvantage from other guests.”
The Regal Princess is the first of multiple Princess ships that will launch over the coming years featuring this technology. And Padgett said the hope is that additional Carnival brands like Carnival Cruise Line, Holland America Line, and Cunard adopt this technology in the future."