RE: Publicis spends $2.2bn to acquire AI marketing agency18 May 2026 08:14
A 20% margin would see us at that type of valuation. S4 still has too many people for the revenue it generates. SMS will know this. His choices are, either cut more cost (he should after all if his story on AI efficiencies for clients is correct , be able to cut his own costs using AI) or grow the revenue (without increasing costs) into a 20% margin.
I agree that it's undervalued today, if valued at its peers on the current outlook it should be c 50p. However for the big re-rate one or other of the above has to happen.
Anyway, SMS knows this better than me so I'm still here as I believe he will find a way to get there, then sell out at a premium!