Disappointing6 Jun 2026 12:03
Time flies, but it must have been 5 years ago that there was great excitement about the possibility of an endorsement for AxisBiotix-Ps from the USA NPF. The fact that the NPF do not endorse products or treatments was, of course, overlooked! Their site has a couple of AxisBiotix links, one of which is a podcast with SA. The other, a link back to the UK online shop.
The big disappointment for me here is that whilst sales of AxisBiotix have been, and continue to be slow, there appears to have been zero effort over the period to introduce AxisBiotix directly into the US market. SBTX have a deal now in place with SD so why can't something similar be done with a CVS or Walgreens?
Another disappointment resulting from me checking on the SBTX website for the correct spelling of AxisBiotix-Ps (upper case, lower case, hyphen etc etc!!) is to see what a shambolic collection of nonsense the market is now exposed to. It's the first time for a very long time that I've visited their websites and, for me, another big disappointment.
The SBTX site is, I suppose, intended to portray SBTX as the parent or holding company but let's have some content. No direct reference to products or subsidiaries. Seems to be focused on defining a range of markets by value size and CAGR. So what? What does the company actually do? Gawd knows!
Buried at the bottom of the screen are links to two sub - Axis and Dermatonics. Frankly, not much better. Check out AxisBiotix-Ps and it has been renamed SkinCalm. OK understand that, the new name which was introduced through SD. Surely though the product was specifically developed for the treatment of psoriasis yet not a mention in the blurb. Why not? It's a big enough market and what's currently available is not exactly a cure.
OK, Saturday morning rant over!! I do hope that the team that is in place once the investigation is over have got the vision and capability to energise this company and realise more of its significant potential.