RE: Slimbiome Study Results20 Jun 2024 10:25
The biggest problem with Opti now is SOH himself. He is a sound technician and has produced an excellent portfolio of supplements that are proven to work. However, his arrogant, 'we'll do it my way and only my way' has resulted in a lack of profile and market penetration.
Whilst it is recognised that supermarket shelf space wrecks margin it is, imo, a small price to pay for profile raising in the early days of company/product development. He seems determined to follow a direct to consumer model. Yes, margin rich but if their is no serious marketing behind the products, sales will inevitably be slow. During the most recent investor presentation, we were subjected to a thoroughly patronising lecture on how to shape a company to achieve maximum margin - b2c. Talk about stating the bleeding obvious without stating the obvious that big margins on small volumes don't keep investors happy!!
Also worth considering why, over the years, there has been, for a small company, such a high turnover of high level, experienced executives. IMO, a case of SOH not listening to alternative ideas on how best to go to market. Long overdue for him to start listening to others who know something about sales and marketing