THG Ingenuity5 Jul 2025 09:02
Here are some major brands and retailers known to use THG Ingenuity—THG’s full-service e-commerce platform—across industries like beauty, nutrition, FMCG, entertainment, and more:
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💄 Beauty & Skincare
Elemis – Global DTC rollout in Europe and Asia
PZ Cussons Beauty (brands like St Tropez, Sanctuary, Fudge)
Burt’s Bees, Nuxe, By Terry, Revolution Beauty
Cult Beauty, Biossance, Dermstore, ESPA, Christophe Robin, Eyeko, Illamasqua, Glossybox, Grow Gorgeous, Perricone MD – all THG-affiliated sites
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🏋️ Nutrition & Wellness
Myprotein (THG’s own brand) – heavily powered by Ingenuity
Vital Proteins – saw +1 026 % sales spike via Ingenuity
Garden of Life – used Ingenuity & AI-driven visual content
Nestlé Health Science brands (Optifast, Minami, Klean Athlete) – global e-commerce managed by Ingenuity
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🛍️ Retail & FMCG
Hotel Chocolat – 5-year DTC platform agreement for the US
Homebase, Matalan, Fragrance Direct
Asda & Tesco – custom e-commerce sites powered by THG since around 2005
Nestlé, Unilever, Procter & Gamble, Estée Lauder, L’Oréal, Diageo, GSK, Vimto, Vita Coco, Galderma
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🎮 Entertainment & Licensing
Nintendo UK Store
Microsoft merchandise (Rare-branded items)
Warner Bros. Consumer Products, Pokémon Company International – global DTC merch platforms
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🌍 Other Global Partnerships
Coca‑Cola Europacific, Kraft Heinz
Vodafone, Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker
G.O.A.T Brand Labs (India) – localized DTC support
Luxury swimwear brand Orlebar Brown (Chanel group), BWX (wellness beauty), Lulu Guinness – regional expansions
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✅ Summary
THG Ingenuity is trusted by a diverse roster of brands—from beauty giants like Elemis and Burt’s Bees, to nutrition leaders like Myprotein and Vital Proteins, major FMCG firms, entertainment merchandisers, and even lifestyle and telecom players. It powers everything from full-scale DTC launches and global expansions to merchandising, fulfillment, hosting, content creation, and retail-media operations.
If you'd like details on any specific brand’s partnership or the services they use (e.g., payments integration, fulfillment, localization), just say the word!