vsol7 Jul 2008 21:41
Did this company lose Alton towers tens of thousands of pounds? This is not a hate post, but please listen, it may provide some useful info.
During 4 months Alton towers had an offer in the newspapers, quite a few tabloids, offering 2 free tickets to people who collected vouchers on 3 or 4 days in the newspaper. This was during the months march, april, may and june. What alton towers didnt do was restrict these tickets to the person collecting the newpaper and these tickets were the type of tickets you put into the barrier to get in. thousands of people collected loads of newspapers each day, sent off the vouchers, got tickets through the post, and sold them on ebay for a huge premium. Ebay was flooded with hundreds of '2 free tickets to alton towers' each day all selling for around 20 - 25 pounds. I myself had bought 5 sets of newspapers and sold the 5 sets of tickets (10 total) and bagged around 100 quid.
During the three - four months of spring/summer around 70% (estimation from the amount sold on ebay, my guess) of alton towers revenue (profit) would have been from free tickets. Hence it would have had an effect on actual profits made. However they did change the concept afterwards for 'brittrips' etc by assigning tickets to address.
I do not know much about Venue Sol but i understand venue sol has an affiliation with alton towers for 'yourday dvds'? Also i understand venue sol is also a consultancy service, increasing revenues and company profits? cont..