RE: Longer Term Supply8 Feb 2021 13:11
@PM yep 100% correct.
You have to u/s the nuances of the trade to grasp how this will work for Debs.
They will need buying departments for all own buy Brand offers, they now have many own buy Debs Brands that i've mentioned previously, tbh i think that some of these Brands can be absorbed into the Arcadia buying teams eg Red Herring also bought by Burtons Buyers to ensure no cross over. So everyone is aware each cat was broken down at Burtons eg casual shirt buyer, denim buyer, jacket buyer, jersey buyer, where as Debs Red Herring, one buyer all categories.
Much is being made of the Market Place offer by some on here, however, this will still need to be controlled, Asos has a team that signs off the Brands on there Market Place to say yep like your product fits in with our image away you go, so again team will need to be put in place.
Ironically the one team at Debs that still had some assembelance of structure still was the Wholesale Branded Buys as this was what drove the Debs business over the last year as suppliers shied away from suppling own buy. It's naive to think that these guys will sign up to market place and handle all the returns, the size of their business means that they require a forward order book, they do have some capacity to handle returns but to go from a situation where they could plan there production and sell to Debs and not worry to one where they have to take all the risks and then accept back bulk returns from Debs is never going to happen.
So they need to move apace as we are currently working on AW21, test repeat is old news, as you mention not required for most of these Brands of which there are many, Christmas may have just gone but range planning is well underway, this now applies to all BH rev streams, Own Buy, Wholesale Buys and Market Place, for the first two the next few months are critical, for the latter that's down to the ones who want to be on there to worry about, but BH isn't going to massive money on MP s for some time, lots of little Indie Brands chipping in 15% to the coffers.
For me this is why this share to see any real gains has gone from long to longer term as the real fruits and big rise won't be seen to this time next year, today is a good example, despite great news we see SIGH !!! a big dip, the market is focusing on possibly tax rises rather than seeing where BH can now go, they know the journey is long one and lots to prove along the way and not least yet again a TCM Carton, which i will keep mentioning until i really see a iron tight grip and at mo i don't , todays announcement in Drapers just goes to show they don;t have the capacity to shut down sub contracting over nigh like they really should.