Member Info for Radium1

Amobee's current locations
Primary
901 Marshall Street
Suite 200
Redwood City, CA 94063, US
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201 Kent Street
Level 11
Sydney, Sydney NSW 2000, AU
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The Place, 2nd Floor
175 High Holborn
London, GB
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8 Marina View 40-02
Asia Square Tower 1
Singapore, SG
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125 Menachem Begin Road
36th Floor
Tel-Aviv, IL

Current specialties...
Cross-Channel Digital Advertising, Programmatic, Brand Intelligence, Display Advertising, DMP, Social Media Marketing, Mobile Marketing, Including 3D Ads, Video Advertising, Digital Marketing Solutions, Advertising Technology, Marketing Technology, Data & Insights, Television, Television Advertising, Connected TV, and TV Convergence

It all seems to fit well, doesn't it?

https://www.amobee.com/

Market Concerns are overblown....Raymond James.
https://bmceo.xyz/market-concerns-are-overblown-raymond-james-cio-adam/

Compliments to Digi once again....the following is a video interview with Tremor's Kenneth Suh. It took place a little over three weeks or so ago, at that point in this quarter, his comments are interesting (to me at least), in that he made the following comment to the interviewers question, 2.02 min in.....we seen adoption of streaming absolutely jump up during the pandemic and that has not slowed down one bit. We continue to see that pattern being fully adopted by consumers and what we are seeing now is people starting to dip their toe into the ad supported world etc...you can listen to the interview here....

https://tdameritradenetwork.com/video/tremor-international-trmr-on-future-of-digital-advertising

This one from Midasx, advfm. With the price being paid today, this is a fair reminder of the value of Tremor's buyback programme. I haven't checked his numbers...

Midasx.... Meanwhile back at the ranch a year ago we raised $128.6 million issuing 13,537,906 shares, followed by another $19.3 Million as the full over allotment was taken up issuing another 2,030,684 shares. Total raised, $147.9 Million issuing 15,568,590 shares. We raised these proceeds @ $19 and at current levels we are buying back each pound raised for approximately 46p! Buying back tenner's for a fiver, not bad business.

Courtesy Digi advfm.... https://www.globenewswire.com/news-release/2022/06/16/2464030/0/en/TMB-Selects-Unruly-as-a-Preferred-SSP-Amid-Strong-CTV-Viewership-and-Revenue-Growth.html

Michael Strobaek, global chief investment officer at the Swiss lender Credit Suisse, has warned of a “new world order” in markets after central banks began aggressively ramping up interest rates. He added: “Both equities and bonds have corrected, which means that investors have had almost no place to hide. Even well diversified portfolios have taken a hit.”
However, the Credit Suisse executive said investors should not lose faith, adding that it would be “ill-advised” to exit markets now.

On China. Bank of America has cut its forecast for Chinese growth. Analysts at the bank predicted that the Chinese economy will expand just 3.5pc this year, down from a previous forecast of 4.2pc. Although the forecast suggests overall growth will fall below its target of 5.5pc, they said the pickup in GDP would be strong in 2023 – at 6pc, versus a previous estimate of 5pc.
So the world isn’t coming to an end after all!

SNN… re your, Is guidance for ad tec companies still meeting guidance credible / believable?

It looks like the market thinks they may not but these extracts from Tremor’s Q1 Conference Call, at a time when they were already half way into Q2, sort of indicate Tremor can/will.

Extracts from Q1 Conference Call…..As we mentioned, during Q1, we saw continued evidence of lower advertising spend due to combination of factors, including inflation, rising interest rates, supply chain constraints in certain sectors, such as automotive due to continue chip shortage and the war in Ukraine. While we are seeing increased growth in bookings, as well as programmatic activities so far in Q2 compared to Q1, and we are also seeing challenged sectors such as automotive and travel show initial signs of recovery. Recent microeconomics and market pressure could continue to challenge advertiser spend in the near-term. We believe, however, that our highly diversify customer and revenue base will continue to position us well to offset any substantial adverse impact on our overall business, further underscoring, the durability of our tech platform and business model. The forecast also factors in current macro related headwinds, such as inflation, supply change constraints, rising interest rates, the ongoing Ukraine war and potential recessionary economic indicators. We believe our growth profile and efficient and durable end-to-end model enables continuous strong profitability, investments for growth, significant operating leverage, and a healthy balance sheet while positioning Tremor well to continue taking advantage of a rapidly growing digital advertising in CTV market, both in the U.S. and international.
https://seekingalpha.com/article/4512648-tremor-international-ltd-trmr-ceo-ofer-druker-on-q1-2022-results-earnings-call-transcript

So, what is the real value of Tremor's exclusive VIDAA deal? https://www.vidaa.com/ https://www.nasdaq.com/articles/1-big-reason-why-roku-wants-you-to-buy-a-roku-tv
And, the speculation about RUKU's takeover... https://www.nasdaq.com/articles/could-netflix-actually-buy-roku

Correction, glume should read gloom.

A prediction and trend that's very relevant to this sector and one that could result in a 50% online video ad-spend increase, starting with Netflix later this year, is the impending move to ad-funded VOD services.... extract ...The introduction of cheaper ad-funded tiers by SVOD services like Netflix and Disney+ will boost growth further by providing new high-quality environments for brand communication. Mixed video-on-demand models that combined subscriptions with advertising will also help online video audiences continue to grow across the world by recruiting consumers unwilling or unable to afford the growing roster of subscription-only services. Zenith expects online video ad-spend to rise from US$62 billion in 2021 to US$95 billion in 2024.

No meaningful adverse impact is predicted for ad spend this year or next or indeed right through 2024/25, in spite of the macro doom and glume that's permeating all our lives right now...Hold tight. https://www.zenithmedia.com/global-ad-market-on-track-for-8-growth-in-2022/

I forgot to add the link. Here it is...
https://wsw.com/webcast/stifel68/peri/2100816

I would recommend readers listen to this (audio only) Cross Sector Insight Conference and Q & A, arranged by Stifel for Perion Networks a few days ago on the 7th June 22. They, at least, are not seeing any slow down in this sector and I believe TTD has reiterated also.

Link Courtesy of borgioli...

https://www.thetradedesk.com/us/news/its-not-just-netflix-every-streaming-service-will-have-ads-by-2024-the-trade-desk-ceo-predicts

Extract...What is perhaps less well-understood, Green contends, is the positive impact consumer choice will have on advertiser flight to premium TV content. As advertisers follow consumer eyeballs to streaming platforms, they increasingly want to advertise against trusted premium content and de-emphasize user-generated content. With more premium streamers offering advertising inventory, Green believes that advertisers will accelerate their shift to CTV.

This could be huge for advertising and connected TV.

SNN, I feel sure I am not alone in wishing to say that your input here is truly appreciated.

SNN re your…This shows in the figures, as they (Tremor) show gross spend for CTV (no longer give net revenue figures) - it's at a lower margin of net rev to gross spend. I have played on a spreadsheet at some depth on this (using all data from results and comparatives) and conclude it's now about 35%, so net ctv revenue is about $16m ($18m last year, so you can see why they did not give a net rev figure).

finnCap, in their note, drew attention to Tremor’s use of ‘gross’ CTV spend rather than net spend for future reporting…

Extract from finnCap note…Alongside self-serve and PMP revenue scaling, we expect that Tremor will switch to reporting growth in the gross CTV spend on its platform, as its gross CTV spend will highlight its momentum gaining share within the market, without the distortion created in CTV net revenue by these channels. We expect the +21% yoy growth in Q1 22 CTV spend will accelerate through H2, as Tremor’s strengthening platform will continue to capitalise on the structural shift to CTV.

Extracts of note from Tremors CC…During Q1 in this point in Q2, we have achieved significant progress that has helped enhance and expand our platform and believe we are well-positioned for positive industry, and Tremor specific catalysts expected in the second a of 2022. We are very excited for exclusive and unique global ACR data partnership with VIDAA, a subsidiary of Hisense, which expected to accelerate our U.S. and international growth over the second half of 2022 and beyond in key market, such as Canada, Australia, the U.K. and Germany….Hisense is currently one of the largest OEMs in terms of global market share and is ambitious to continue significantly expanding its reach, sell and customer recognition over the next several years in the U.S. and internationally. VIDAA is the operating system for major OEMs, including Hisense, Toshiba, and others. … And we intend to use this meaningful ACR data partnership for segmentation, measurement and targeting purposes. The availability of ACR data on the open internet give advertiser choice in their media mix, so they can leverage the data to run holistic strategic campaign that reach consumers whatever they viewing content….While we have been leveraging ACR data for several years, our partnership with VIDAA is exclusive and broad-based across data and media and enable us to offer unique and desirable capabilities, data sets, and advertising opportunities for our customers. In adtech, it's rare to have access to ACR data outside of the world gardens that is accessible on the open internet. This data will be available in our TV intelligence solution, which already reached 44 million U.S. household and will enable us to offer customers differentiated campaign strategies and optimization, as well as exclusive blended and customized data sets that support their marketing KPIs…. We believe VIDAA currently reaches approximately 20 million smart TVs worldwide, and we believe this reach will grow substantially in the coming years. VIDAA expands relationship with Tremor beyond data in generally, selecting and ruling as its strategic SSP, while also adapting Spearad to enhance control over a CTV ad delivery. Brands and agencies will now have to leverage Unruly to advertise on the exclusive content of TV for which VIDAA serves as the operating system.
This, along with the previously posted CC closing comments, is why I've lifted my horizon to the second half of this year.

Extract from Tremor’s CC closing remarks…And we are looking at the second half of the year with anticipation, because we are about to launch our partnership with VIDAA, which is very meaningful for us. We have to look at it as one of the biggest OEM companies that basically provide us exclusivity on all the ACR data that enable targeting and measurement. And we are talking here about a company that's already now is about 10% of the U.S. OEM. And with their plans and the growth paths, and also with the international markets that they are very active in, we believe that we can -- it will help us to grow our business even more and to be a dominant player in the CTV business.
And to provide a lot of capabilities to the open web as we talk about it, because when you look at that, as I mention until now, the data is basically the property of small group of companies that our -- the world gather. And now, basically with us, we will be able to open it to more partners, to more media partners and to more people to enjoy from this data for targeting and measurement from the demand side, but also from the supply side.

Albeit, hitherto trimmed…Tremor International (TRMR) PT Raised to $21 at RBC Capital today…
https://www.streetinsider.com/Analyst+PT+Change/Tremor+International+%28TRMR%29+PT+Raised+to+%2421+at+RBC+Capital/20094863.html

Courtesy 1gw ....Seeking Alpha Conference Call transcript...

https://seekingalpha.com/article/4512648-tremor-international-ltd-trmr-ceo-ofer-druker-on-q1-2022-results-earnings-call-transcript...

"I think it's giving us the ability to do this move and to basically accelerate or grow the buyback and parallel to that to do an M&A deal that can be meaningful for the company. And this is what we are looking to do and ask and searching in the market for the right target in order to get it into our company, basically, and to grow also through and acquisition and not just organically." ... "And we feel that now -- also to M&A because the company is ready for that. And I think that we have the -- again, we have the means, the knowledge and the experience to make a good acquisition, and we're looking for the right opportunity in order to do this.