RE: Radium...walk down memory lane12 Mar 2024 20:42
“While competitors were able to focus exclusively on pitching customers for 2023, we were occupied with redefining our offerings, refining our story in market, as well as enhancing our platform capabilities, talent base, and marketing efforts for the longer term”.
Transcript extract….Throughout 2023, we were impacted by challenges related to the complex integration of Amobee, which contributed to a weaker than initially anticipated contribution ex-TAC. Keep in mind, with Amobee, we took a roughly 1,000-person company and integrated it with our preexisting employee base of around 600 employees to create a roughly 900-employee company at the end of 2023, a massive task which required a tremendous amount of the management team's focus. While competitors were able to focus exclusively on pitching customers for 2023, as soon as the acquisition closed, we were occupied with redefining our offerings, refining our story in market, as well as enhancing our platform capabilities, talent base, and marketing efforts for the longer term.
Additionally, the amount of time, resources, and focus required to combine platforms and integrate Amobee stack, establish our sales leadership team, and train our teams to sell an expanded product suite negatively impacted sales growth, largely through spending associated with several managed service clients, but we now believe we have the right platform and team in place and are seeing notable improvements. The good news is the bulk of these challenges are now behind us, and we are confident that Nexxen's sales team is strongly positioned to drive growth in 2024 as they are exclusively focused on selling, as opposed to integration initiatives, and are armed with a significantly enhanced platform loaded with in-demand tech and data capabilities. We continue to believe the short-term pain related to integrating Amobee will be well worth the long-term gain. We are also cautiously optimistic market conditions will improve in 2024 and agency customers will increasingly migrate from the lower-cost solutions they sold in 2023 to our premium programmatic video and streaming solutions.
Now, it's time for us to execute.