The growing value of VIDAA’s exclusive ACR data to Tremor…..26 Jan 2023 21:22
Tremor’s ‘multiple year’ ACR partnership with VIDAA provides Tremor with an exclusive and expanding source of valuable first party data related to viewer consumption.
Extract….The Investment expands global data and media agreements for multiple years and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content. Tremor International will bring VIDAA’s ACR data into its TV Intelligence solution starting May 1, 2022.
VIDAA is the operating system installed on Hisense, Toshiba and Lowe TV's and a number of other makes but in North America, Hisense sells more TV’s with the Android operating system installed than the VIDAA os…. Statista…Aug 17, 2022…. The number of VIDAA connected devices increased on a global level between August 2021 and June 2022. North America was the region with the highest number of VIDAA devices and went from roughly 7.76 million devices in July 2021 to 8.18 million in June 2022. Still relatively small but growing. Second to Samsung, Hisense shipped more TV's globally last year than any other manufacturer. The thing is, since the original announcement by Tremor of this exclusive agreement with VIDAA, the VIDAA sport streaming app has been included on all Google and Android TV’s. Note… at CES 2023 earlier this month Google updated on how many devices are now using Google TV and Android TV, stating that there are currently150 million devices in the hands of users globally. Google TV (an Android os), hitherto only available as a Chromecast, later became a downloadable user interface (UI) for Android TV’s. This user interface is now built into all new Android TV’s. The brand, Android TV, has been dropped and will now only be marketed as Google TV. All existing Android TV software/firmware will be/are being updated to Google TV (existing software level permitting).
With the 2nd Dec 22 announcement that… ‘VIDAA Brings Global Football Content to Google TV and Android TV os devices and that the FIFA World Cup will likely draw around 5 billion viewers around the world, that the combined reach for VIDAA sport on Hisense, Google Tv and Android TV devices, as a direct result of the above, has greatly extended the global reach and footprint of the VIDAA sports app over and above the original Hisense, Toshiba, Lowe + arrangement by a factor of multiple millions of devices, considerably broadening that service and enhancing Tremor's valuable ACR data gathering globally, that this would have had a bigger impact for Tremor than it has so far.
I guess the value of my analysis needs to show up on the bottom line. It may take a while, Ofer mentioned 2nd half of this year, but it really ought to have impact here, at some point.