Perception is Everything20 Mar 2021 03:56
At the start of every Regulatory News Service release the company describes itself as
“An international specialist in clinical diagnostics”
BUT the market does not read this it simply assumes its just another “Covid Play” and possibly a short term one at that. Hence quick smash and grab raids on the stock rather than attracting more longer-term support.
We know from numerous exchanges that the company has a clear objective to become a major mid market entity in the diagnostics space. I am confident they will do that if they are not swallowed up whole by a whale before they get there.
Now due to the Covid pandemic, demand for Covid tests worldwide has obviously gone into the stratosphere and likely to remain that way for some time but as a direct consequence of this, the bulk of Novacyts revenues still come from this sector which again endorses the “Covid Play” perception.
The work in sequencing and the world class diagnostics solutions delivered are helping them set the business apart from covid plays but they now need to make acquisitions to be seen more as a more general established Diagnostics group, than being perceived as a one trick pony, especially if they are to reap the rewards and be valued as such.
The business is already being compared to mega players like Perkin Elmer, Roche, Qiagen etc and it can and will eat at this top table, but it needs to expand the verticals within its Diagnostics fields.
The DHSC contract will deliver endorsement of its significance in testing for the longer term, which I expect will land shortly and materially bolster the share price but the strategic moves the business makes in addition could significantly add to this, change the perception of the business, and really move them up another gear to be truly perceived as they deserve to be, as a market leading diagnostics group.
Exciting times ahead.
Pork's