Simplicity Cremations13 Mar 2017 13:59
Hi londoner7, yes everyone to their own, some will love it, some will hate it and see as impersonal. They will also have a large mark-up, as these companies have very small overheads and could if they want run the business from there garage. But the fact remains, funerals are now quite expensive, and many don't plan for this eventuality even if its advertised on TV every night. So if your from a deprived area, this may be the only option for you. They have also priced themselves at roughly the same as what you would get as a Funeral Payment from the government. So potentially your targeting quite a substantial part of the population. Then add those people who just want a very simple funeral. Personally i think you will find a lot more companies coming along like these , particularly as a lot of people now shop around for the best prices, and the first port of call for many is always the internet.
i live in a town of about 250 thousand people, there is now only one independent funeral directors, as Dignity, Co-op mainly have bought all the others up, and since my friends place has been bought up, which is very close to the independent one. In the last year the independent has now doubled the number of funerals it carries out, and that is simply because a Cremation, hearse and one with minister is £3000, with Dignity its at least £4000. Since the service received is pretty identical, why would you not go for the cheaper option. The discussion on cost is never going to go away, as i said before particularly in more deprived areas.
Dignity's trump card is always going to be its Age concern and Liverpool Victoria Contracts, and because of this they wont be going short of work for many years to com.