RE: Lookers Leasing & Trakm8 Join Forces to Deliver Cutting-edge Telematics for Fleets16 Jun 2024 09:13
A good discussion. (I’ve been out of it due to moving house, which is stressful enough without also being a long-term Trak shareholder!)
My thoughts are that from a long-suffering shareholder’s point of view, we’re obviously always looking for real news, real progress, but in defence of the company the Lookers “news” does have a valid purpose in terms of marketing, i.e. getting and keeping Trak’s name out there. In this context, 4 years is a decent interval of time to wait before repeating a message for the benefit of a new set of potential customers.
JW won’t be able to say this in his reply, of course, so I’m saying it for him! (I’m assuming there really is nothing new here.)
Finally, it may have been Lookers who were the primary movers here, for the same reasons (i.e. marketing), and Trak have just gone along with it.