RE: News Article26 Oct 2023 10:35
This is a difficult market to navigate, especially when the business itself has experienced a lot of headwinds. Ultimately, the share price right now is a push-pull between Frasers constantly adding a stake (at a limit price, Frasers are not price agnostic and hence market makers are not trying to gather shares are higher prices). At the same time, the recent results have been weak and guidance cut, so it reflects the current situation fairly. Nonetheless, as I have said a few times, it ultimately depends on how the business fares over the coming 6-12mo, will cost savings drive sales, will the US distro centre improve US sales as % of total sales, will they be able to keep margins at/around current levels in an inflationary world (albeit slowing). I am convinced their balance sheet is in good shape and that the cost savings, distro centre and advertising campaign will help them deliver higher revenue. We only need one/two good business updates for this to start gathering momentum. The share price is reflecting literally all that is and could go wrong.