Share price moves14 Aug 2023 14:52
I am also long BOO and these share price moves are most definitely frustrating, but by no means is it manipulation or a conspiracy against the stock. And that is also the case for all stocks out here, the price is always right. Specifically on BOO, the reason why we see such large moves to the downside on such little volume is there are a ton of "weak" buyers, who have got in for a quick buck and are easily shaken out of their position when they see -1,-2,-3% in a day.
Looking ahead, the way I would think about Boohoo and other online retailers that have survived the post-covid slump, interest rate hikes and inflationary scare is a more consolidated field that will have access to a more stable consumer base going forward. I think the double digit growth days are behind us but with a more strategic business plan (which even the likes of MA have bought into it seems), this has a higher liklihood of strong returns in the coming years.