RE: Time to buy!!!17 Dec 2021 08:13
Courtesy of the Times today…obviously BH fan base is shrinking !…
“Log on to the Boohoo website and it’s “up to 80 per cent off everything”. So maybe the market was showing some restraint in demanding a mere 23 per cent cut to the retailer’s share price, now down to 106.5p.
It’s the result of Boohoo’s latest sob story. Executive chairman Mahmud Kamani is seeing shoppers return more clobber, even his personal favourites like the Cut Out Plunge Mini Dress: a design loosely based on the share price chart. More than a third of togs are sent back, up 12.5 percentage points. Then supply chain chaos has hit overseas sales, doubling US delivery to ten days: too long for impatient Americans.
The upshot? Lower than expected sales, margins and profits, with mid-range ebitda guidance cut by about 35 per cent to £128 million. As for the shares, they’re down 75 per cent since June 2020. Tearjerking stuff.”
Guess more negative press will appear over the weekend.