RE: A steal at these prices3 Jun 2021 22:12
34 p/e is hard to see as a steal.
certainly more reasonable then previously but online shops are out of favour currently, fear around losing /slowing market share as the bigger shops beef up their online offerings, plus with people wary of inflation any company with high p/e ratio and therefore priced on future earnings (which will be eaten by inflation) are going to struggle for buyers.
Also the future environment can't be as good as the last year for online shops which is why there is a strong sell pressure.
IMO no point to sell at this level and maybe if it goes near another 10% down, and you think the company is still solid, it would be worth adding to your holding but I think the wait for returns will be longer than in other sectors so you have to decide if you money is better spent elsewhere and then moved back here in a year of two.