Assumptions vs Reality8 Jan 2016 09:15
The Assumption seems to be that MRT has had a wonderful Xmas largely at Tesco's expense, for whom the sky will fall in.
In a a matter of days we will know the truth. This was the far from promising picture for MRT 2 months back, in NOV 2015.
'Last month MRT changed its Match & More loyalty scheme so that customers are given five points for every £1 they spend in Morrions. However, the supermarket will no longer match its rivals' prices and reward customers with points if a product is cheaper elsewhere.
Trevor Strain, Morrison’s finance director, said that cutting the number of coupons had reduced like-for-like sales by 2.4 percentage points, while food price deflation also hurt sales by 2.2 percentage points.
Mr Potts revealed that Morrisons had held further negotiations with Ocado about how to extend Morrisons’ online reach. In September the chief executive signalled that he was unhappy about not being able to serve Scotland, where Morrisons has 60 supermarkets, but no delivery capabilities.
Around 52pc of the UK population can now receive a Morrisons grocery delivery, but in Scotland the chain has lost 19pc of its sales to Asda and Sainsbury’s online offer. “We are trying to figure out how we can reach that with our contractual partner and use our own software," he said.'