Trading Statement5 Nov 2015 13:55
Finance chief Trevor Strain said underlying sales volumes, though still slightly negative, were improving quarter-by-quarter.
Potts said the turnaround plan was making progress, highlighting positive shopper reaction to more targeted promotions, improved store standards and moves to tailor stores to local communities.
Some retail commentators remain to be convinced.
"To claim you are making good progress on the back of these numbers is bordering on the delusional," said John Ibbotson of retail consultants, Retail Vision.