RE: Just been to Iceland… manager feedback…12 Sep 2023 09:58
Yorek.
Read what Matt Moulding said in his Linkedin post at the time that Ice-cream tubs got launched into Iceland on 27/6. Particularly the last paragraph.
“We launch in Iceland today, before expanding to other major U.K. grocers and internationally later this year. In September, we are also launching a range of protein rich ice cream bars as healthier alternatives to the Mars-style products.
10 years ago, people thought protein products were just for serious bodybuilders. Today, there’s rapidly growing awareness of the importance of daily protein levels. More and more research proves the critical role of protein consumption in anti-aging and longevity.
This uniquely places Myprotein as the authority in the space, however we define it 💪 We are seriously focused on moving into other categories, working in partnership with other major global brands. Keep an eye out for Myprotein branded cereals, yogurts, cheese appearing appear on grocery shelves sometime soon 😉”