RE: First class pricing strategy9 Sep 2023 10:58
TMS, "that was the 1970’s. When Royal Mail had absolute monopoly. Of course they were market leaders. Lol".
So, let's gloss over the history of RM and start it from, say 1998 when Amazon started up in the UK.
How does a business that had the monopoly on letters and the market share of parcels go from being a market leader in the delivery sector to being a pretty poor third place behind Amazon and DPD? It looks like the genie is out of the bottle and it doesn't look like going back anytime soon.
Sure, the two super hubs are great, although I doubt that the third one scheduled for the south of England will come to fruition, but the competition are still head and shoulders above RM in terms of pure collection and delivery.
It all comes down to a lack of foresight, ambition, innovation and investment.....