Genoma29 Dec 2017 08:22
With respect to Genoma I would say this is a write-off. My reasoning here is that the Genoma brand is now widely tainted so there is no reason for Espirite to pay Premaitha to resurrect the company from bankruptcy imposed by Premaitha.
I have separately explained how Espirita now has its own proprietary NIPT technology. In terms of tainted branded Genoma Group (a completely separate company in Italy) won its case in December of the use of Genoma brand against the company GENOMA SA Swiss Biothecnology of the Esperite group in December.
From July 2015 to May 2017, companies GENOMA SA Swiss Biothecnology, part of the ESPERITE group and represented in Italy by CRYOSAVE srl, and GENOMA MOLECULAR GENETICS LABORATORY (Italiana), were the protagonists of a civil case claiming the right to the registered trademark "GENOMA", with the sole ownership of GENOMA MOLECULAR GENETICS LABORATORY.
The case, which was concluded in favour of Genoma Group, resulted in a judgment ruling that GENOMA SA Swiss Biotechnology, since 2014, unlawfully used the GENOMA trademark of Genoma Group's title for "parasitic" purposes having created in the public the erroneous conviction of a bond between itself and Genoma Group and thus having benefited from the reputation of the latter in the Italian market.
In particular, GENOMA SA Swiss Biotechnology has operated in the Italian market by implementing the following "confusing" strategies:
· The creation of a Swiss company with a corporate name GENOMA SA, substantially identical to the Genoma Group's name, after its refusal to enter into a commercial partnership with the ESPERITE holding to which Genoma SA belongs;
· Operations in the Italian market without the use of Genoma Group, but using the company GENOMA SA, placing it prudently in Swiss territory;
· The declaration of having an unincorporated seat in Italian territory;
· The suggestion by the Swiss company GENOMA SA to provide its own scientific informant to provide all customers with incorrect information that would act as a substitute for a colleague who actually works for GENOMA Italiana, creating confusion in healthcare professionals with likely to mislead customers.
The Court of Rome therefore concluded the case in favor of the Italian company GENOMA Group, declaring the illegality of the use of the GENOMA Swiss Biothecnology trademark prohibiting the use of any distinctive sign of its activity to the Swiss competitor and partner CRYOSAVE srl and its products containing the term "GENOMA".
The court in Rome also condemned the Swiss company:
· Withdrawal of any test and / or product bearing the brand "GENOMA Swiss Biothecnology" with no marketing of such products;
· The sale of internet domains www.genoma.it and www.genoma.com to the Italian company GENOMA MOLECULAR GENETICS LABORATORY;
· Publishing a sentence extract on two national newspapers, on a speci