Investors Chronicle20 Dec 2024 11:45
This broadcaster has an edge over its rivals
Its production arm could be worth more to a bidder than the group's entire market capitalisation. Takeover rumours seem to be the only thing that have put any spark into ITV (ITV) shares lately.
The television company has been a perennial underachiever, having lost 50 per cent of its value over the past five years. After reaching a 12-month high of 89p in July this year, the shares appeared to be reverting to type, slipping back to 62p in November. They perked up again, however, when Sky News reported interest from several buyers for some – or all – of the business. Private equity firm CVC Capital (NL:CVC) and broadcaster Television Francaise 1 (FR:TF1) were named as potential suitors. We have been here before, of course. Two years ago, the Financial Times reported that management had been exploring a partial sale of the ITV Studios business to try to unlock some of the value that it felt was trapped in the business. Despite some big investments made in streaming and content since then, and £182mn (as of mid-December) being spent on buybacks, ITV shares are just as cheap now as they were then.
In some ways, this is understandable. Its financial performance has worsened, with adjusted operating profit declining by 12 per cent in 2022 and then 32 per cent last year. Things haven’t gone swimmingly this year, either. Revenue fell by 3 per cent in the first half and 8 per cent in the third quarter, with the company blaming delays in the delivery of new shows on the overhang from last year’s Hollywood actors’ and writers’ strikes.
Most of the analysts tracked by FactSet are of the view that at its current rating, ITV is at least fairly valued, if not overvalued.
On a forward price/earnings multiple, ITV sits between its European counterparts – below Germany’s RTL (DE:RRTL), but ahead of France's TF1 and Italy’s Media For Europe (IT:MFE), owner of the Mediaset network. To varying degrees, all of these companies are grappling with the decline in traditional, or linear, TV, which has weighed on valuations.
TV go home
In the UK, the amount of TV watched live or on catch-up fell by 6 per cent last year. Viewers watched an average of 109 minutes of live TV per day, down from 174 minutes in 2017, according to communications regulator Ofcom.
The fall is due partly to the growth in popularity of video streaming platforms such as Netflix (US:NFLX), Amazon Prime and Disney+, but also the fact that many young people are not watching TV at all, instead turning to YouTube and TikTok. According to Ofcom, less than half of 16-24-year-olds tune into live TV over the course of an average week.
This is not a new development. Over the past decade, the compound annual growth rate of live TV viewing among people born after 1997 is minus 12 per cent, according to Bernstein analyst Simon Baker. As a result, the share of advertising spend taken by European broadcasters has almost halved, f