RE: Eurofins Microgen28 Dec 2022 18:31
Eurofins Technologies is rebranded to Gold Standard Diagnostics as of the 1st of December, 2022.
This brand was already established for our clinical product line a few years ago, and we are extending now the Gold Standard Diagnostics branding to our entire test kit, reagent and instrument development, and manufacturing business. This includes Food&Feed Safety, Environmental&Water Testing and Animal Health, and of course the Clinical line.
We are becoming one strong and unified team, under the same name and branding, across businesses, regions and applications. We trust that this change will simplify and improve customer experience, and support us to be an innovative and trusted solution provider for all our stakeholders.
Eurofins has been rebranded, yet they are holding on to the Microgen brand which they appear to have acquired? Nothing makes sense.