Rudy31 Oct 2011 11:20
Fair points there Rudy. We will see what transpires.
I think in life people make priorities for the things they feel are important and they save up for them.
People who have experienced a cruise (a good cruise such as P&O, Princess, Celebrity etc) don't ever want to go back to the old style holidays of 2 weeks in one place on a beach. The Carnival customer base is not "super rich" in the slightest. It contains a wide mix of pensioners/retirees, professional working couples, low income couples and so on. The majority are certainly the former of these but the mix exists. P&O have changed direction from their traditional crusing experience to try to cater more for the latter groups, i.e. the lower income untraditional, party time crowd. The usual analogy for this is the Ocean Village cruiseline (basically club 18-30 at sea). It's everything the traditional cruisers hate . . . loud people, discourteous people, booze cruise pundits, drunkards, out for themselves brigade. This is what happenbed with Ventura. Carnival lowered the ticket prices and attracted this clientele. The consequences were very predictable. The core customer base were instantly hacked off, lost faith in the P&O brand and many headed off to other cruiselines. Their values are . . . formality, smart informality, collective responsibility for everyone's enjoyment of their holiday, looking out for one's fellow passenger, controlled moderation in all things, peaceful places to sit, read, sun bathe, excellent food and service and so on.
So it is with Carnival. The various cruiselines each have their own styles. Cunard is very formal and class oriented (5 star), Princess and P&O are also traditional, fairly formal (4 star), Ocean Village is very casual, party cruise oriented (2-3 star). To date, people chose the line that suited them. Now Carnival financiers and stupid marketing directors are meddling with the established formulas in order to find ways to generate money. The cruise lines (particularly P&O) stand on a knife-edge all the time now. They have meddled with the dress codes, service levels and overall ticket prices. They came close to losing it all with Ventura. Waves of feedback from annoyed customers gave Carnival a smart "slap" and forced them to try to mend their ways with Azura. But they are now left with a "dead" ship, Ventura, which a large proportion of the customer base having tried once, will never return to. This cock-up could be a rolling juggernaut that they can't stop and if so, the SP will plummet quickly. So, we wait and watch carefully to see what further changes (if any) are being proposed and implemented by Carnival execs.