My estimation of our earnings from Spider-Man23 Dec 2021 00:51
Hussartbr made a good suggestion the other day when he suggested we could just pay the fine with not too much trouble if worst came to worst with regard to the court case.
So I tried to make a calculation as to how much we could have made from Spider-Man so far.
Firstly, I made a calculation of our total market share globally. To do so, I used this table (https://en.wikipedia.org/wiki/List_of_movie_theater_chains) to see that CINE has 9,500 screens (we have slightly less now). Calculating the rest of the cinema chains, we get a total of 43,391. As a percentage, CINE owns about 22% total of these screens. I am using the top 9 global cinema chains only, as that is the info that is readily available. The National Association of Theatre Owners put the figure at about 39,000 total back in 2014-2015, so I have gone with this as a fair figure.
So back to what I was saying, CINE has about 22% of the cinema screens globally. I am making a broad association here, but I am assuming that as we own 22% of the screens worldwide, we also own about 22% of the estate worldwide, and therefore, 22% of the revenue worldwide as well.
Spider-Man is now at $752m worldwide. 22% of this equals $165m thus far AT THE VERY MINIMUM. This figure excludes concessions income, advertising income etc. Considering that Box Office revenue makes up approximately half of our total revenue (53%), and retail makes up about 27% and other income (I include advertising in that figure) makes up about 20%, I think it safe to assume that we can about double that $165m figure to get the income from retail, advertising and other incomes as well.
So all in all, I am estimating about $330m in CINE’s pockets from Spider-Man so far. This is a broad estimation, and it is for sure not the exact figure, give or take a bit. Cineplex court settlement is about $970m (US) (pre-appeal). So with $330m in the first week, and with cinemas still bustling and filling up (I went yesterday and it was about 80% full in the 4DX), I think we can very easily make about half (if not 60% at a push) of that $970m court settlement right from this film alone. $465m in cash at our last earnings report as well and you will actually see that we likely have $970m in our pocket to pay already.
Now of course, there is a catch, the biggest one being that my calculation makes no allowance for outgoings. At the same time, let’s not forget the great amount of money we got from Bond and all the other films too.
Looking altogether, with a year or 2 of this appeal going and some fantastic films in the pipeline still, I personally believe strongly that paying the $1.2bn (CAD) court settlement isn’t going to be a problem at all, and we could very well get that figure reduced at appeal.
It’s nearly 1am, I have inevitably made mistakes most likely or missed something important, please feel free to comment as always :)
All imo.