RE: Just how important is Summer Season for Box Office?29 Apr 2022 17:14
@FunInvestor, I don’t understand what all of the combative language and capital letters is all about.
CINE uses box office admissions in the base case likely because it is the only reliable metric that they can draw predictions from. Other revenue such as concessionary income has no clear pattern, it is likely the case that it doesn’t remain stable across the whole year as we saw in 2021, where we had a nice mid-year surprise which Mooky spoke a lot about.
Therefore, how can you expect CINE to include variables in the base case which fluctuate significantly during the year? CINE have likely come up with a very brief estimation for concessions and calculated it into the base case, but as we know the performance of the cinema industry varies significantly, so there will be surprises here and there. Now with a cost of living crisis coming in, CINE is well poised to benefit, as it is a form of low-cost entertainment for all, so box office and especially concessions could perform much better.
That is how it is, no matter how many capital letters you use. All imo.