RE: customers21 Nov 2019 13:48
But that 107,000 energy customers is a very specific metric that you are continuing to push. Clearly the drop of 107k energy customers is offset by other divisions increasing total account to 136k.
Also I am not aware of the premium or profit margin on UK energy customers, if the profit margin is say only 2%. But the profit margin on other accounts is 10% then the fall in energy accounts is more than made up for it elsewhere.
Naturally as investors we would like all indicators to be moving in a positive direction.
Debt down
Profit up
more customers across the board
costs cut across the board
But sometime (and especially when you are under performing) you have to pick your battles and if the margins are greater elsewhere it is better for Centrica to focus its energies and investments into growing the more profitable accounts first.
Similar to losing a pound in your pocket but finding a tenner down the back of the sofa when you get home. Overall you are up.
I'm down 45% on my capital investment so a long way back for me, but not as far as others. But I will take the small wins where I can get them.
If the direction of travel has changed then that is a good sign, like any journey I'm not expecting to reach the desired destination 6 months after being told we had walked so far off course that we were not even in the same continent, never mind the same postcode.
That's enough metaphors for one post.