Member Info for Maplinman

Hi Ken,

I wondered, what happened to prevent the takeover by Bosch last year? Did the Board get cold feet? And was the price offered really 17p?

Thanks

Re. the HUD information in this excellent report, it seems there must be read across for cars with heads up displays. SEE is exceptionally well placed to be able to help Tier1s and OEMs take care of the human factors side of DMS. Nice find Beef.

Hi JC,

Is that a black, oblong DMS box above the steering wheel I can spy at 14 secs?

It was 10.08....lol

ET,

In that case I'd be grateful if you could send him my suggestions as in my post of 10.18. (You can tone it down a bit of course...lol). Thanks.

I've written to him (and Ken) previously as well but Paul didn't even bother to reply. I don't mind that, what I mind is the hard work of SEE staff and the hopes of us investors being negated by a weak comms policy (to call it a strategy is like calling baked beans on toast a culinary tour de force).

Actually, they do read this board. Every day I've been told (by them).

Longest, Rudy has done sweet FA for many years now. If you assume SEE know what they are doing re. PR you've not spent long enough watching them stuff it up. Look at the profile of the people at Antenna, they know sweet FA about the market SEE is in compared to some of the people on this board.

When the results are announced at the end of the month, I suggest that SEE do the following:

1) Announce that they're upgrading estimates for FY 2020 based on fleet numbers going up and growth in order book for auto OEMS. (Cenkos should likewise upgrade target price and reduce discount rate). Bring forward breakeven by one year.

2) As they announce auto contract wins this year (Volvo, VW, etc), Cenkos should upgrade order based on projected lifetime volumes and jumbo order book.
The Cenkos analyst is smart and wants to do this (read his previous notes about SEE deliberately underplaying the value of the OEM contracts). SEE shouldn't stop him from doing his job. Bring forward break even to FY 2020.

3) Get another broker to start covering SEE. A decent one. If you don't know what I mean by decent, employ someone who does.

3) By March 2020 (when Toyota/Honda wins announced) start talking of wanting to pay an eventual dividend.

Now this is just a fairly basic plan but you get the idea, SEE? You do don't you?

At the same time, employ a smart UK PR (a proper ex-hack who will work their nuts off) to raise the profile here in the UK /Europe/US for SEE. Suggestions: FT, Observer, Guardian, Le Monde, New York Times etc.

SEE should also use the expertise of top notch finance pros who are well disposed to SEE already (Katie Potts, Gervais Williams, Max Ward) to raise their profile. These fund managers speak to one another, high net worth people etc., can help arrange roadshows in the US etc. Open doors to US tech fund managers etc.

I'd assume this is all in hand. But I've been assuming that for years and it hasn't been. Good luck.

I've lost patience with SEE's poor media strategy. My hope was that using an expensive US PR outfit would help generate coverage in the US of SEE winning Ford F-150, GM extensions, FCA etc....plus Waymo. Instead, they are being used to help write a crappy newsletter. While SEE have world-beating tech, See are clueless at how to generate coverage that increases its profile among general public and investors. Using NDAs as an excuse isn't good enough as there are ways to get the news out without doing it officially. Poor comms is what brought the share price down, if SEE don't have the expertise to do it properly (and they don't) they should have the sense to employ financial PR who do. Antenna seem to be just milking stupid SEE for fees.

That said, I would expect a rethink at some stage by Uber as SEE system is clearly superior. Eye-tracking beats head tracking every time....lol (Maybe it is taking place as we debate this.)

They weren't using Seeing Machines. I believe it is this lot: https://www.youtube.com/watch?v=Xbs8UvXHgis

I don't understand why the fancy US PR outfit can't get more US coverage re. Waymo using SEE. They can let them know subtly by hinting etc.

Schlemiel, I don't visit this forum to read your BS on politics. Please confine yourself to talking BS about Seeing Machines.

Redindi, I'll drink a toast to multiple auto RNS announcements next week. Maybe Antenna can get us some high level coverage over the Pond, allowing a journalist to name drop Waymo re. BDMS, for example - they must be being paid a fair whack but where is the output?

No one is immune from falling markets but we ought to do better than most. Btw, the Seeing Machines website appears to be down. Not a great look for a firm that prides itself on safety critical tech stability.

Newsflow is required soon -- and not just to support an options package for management. Should really be a clear strategy behind SEE's comms policy or am I being too hard on the little fella?

Doesn't mention SEE by name but we all now know they are using SEE to ensure driver is available for handover.
https://www.daimler.com/documents/innovation/other/2019-02-20-vssa-mercedes-benz-drive-pilot-a.pdf

Don't forget the gold sovereigns and AK47: https://www.youtube.com/watch?v=yxQNYPYFq1c

Major,

Many others have been pointing this out for a while now :). It will affect car demand, as it's driven (excuse the pun) by debt in the UK and US (and elsewhere, I assume?). All the car OEMs are already feeling this from their results, I think.

I agree with your conclusions re. SEE, which is on a growth curve and is a crucial safety measure for increasingly autonomous cars going forward.

At one stage, 18 months ago SEE was said to be close to securing a deal with Canadian Pacific Railway. I wonder how this stands now? Certainly, legislation in Canada seems to be moving towards it: https://www.freightwaves.com/news/transport-canada-unveils-proposed-regulation-for-recording-devices-on-trains

Moreover, CP was in favour: https://www.cpr.ca/en/safety/locomotive-video-recorders The Modernization Act became law in 2018, I believe.

By Jove S2020,
It seems there is a plan afoot. See is seeking a suitor and Antenna Group have offered to make introductions as well as letting a prospective groom get a good look at the goods on offer.

As the order book expands over the next few months, they had better be prepared to write a huge cheque. Oh, no it's cash only. Well, Softbank have plenty. Waymo also already know how good SEE tech is. Xilinx and Intel must have the funds too.