RE: Rembrand and Mirriad JV14 Jul 2025 08:20
Defo can be money to be made trading this but it's pretty damning a minnow start up bought Mirriad's US arm rather than a major. Also clear programmatic wasn't even near for MIRI - Given rapid advancements in generative AI, Rembrand’s technology has also evolved from last year, now handling complex, physics-aware product placements without human intervention, such as automatically placing a wine bottle on a different surface.
“Rather than needing an army of VFX people for frame-by-frame manipulation, we’ve created the AI to do that,” Tawakol added.
My prediction is that MIRI within a year MIRI falls by the wayside and Rembrand runs off with their US clients. Good luck to those trading this.