RE: Topping up?9 Jan 2025 15:01
Sheffieldowls - tricky one, as I don't hold Ramsdens (or follow it as closely as H&T).
At today's prices, over the past 1 & 5 years RFX has outperformed H&T. That said, H&T is currently yielding slightly more, but 'twasn't ever thus.
The reason I went for H&T is that it's the UK's clear market leader. So, I figured, more likely to benefit from economies of scale & greater brand recognition. There has been significant past attrition & consolidation in this sector, so size matters to an extent - at least in terms of likely long term company security.
Given the UK's current economic backdrop, I imagine either company would be a decent place for you to reinvest your divi. But that's just my opinion & shouldn't be taken as firm advice! RFX isn't far off its one year high. H&T is closer to its one year low.
So if you think H&T is due an upwards re-rate following today's TU, I'd go for that. But if you believe RFX will continue to outperform, reinvest your divi there. In your case, the one other reason you might possibly favour H&T over RFX is to diversify slightly, albeit in the same sector. Bit rambling, but I hope this helps.
Whatever you decide, the one thing I'd stress is that neither is a "tuck away & forget" type of share. I've traded H&T several times over the years & have mostly averaged down with success. So you do have to keep an eye on things & act if the SP feels grossly over- or undervalued at any given time. Good luck!