RE: H&T store visit4 Apr 2025 16:14
Main takeaways below from my 2nd April store visit.
Many thanks again to H&T's CEO, Executive PA, Southern Regional Director, Area Manager, Store Manager & Team for organising/hosting.
SOUTH EAST ENGLAND STORE:
Narrow frontage, close to bus stop & shopping centre entrance
Windows featured mostly ladies silver & gold jewellery on colour-coded displays, merchandised by carat
Also a small selection of mens jewellery, watches & gold coins
Inside counters of new & pre-owned silver & gold jewellery, priced from £10 to several £100s
Staffed counters (similar to a bank/building society) towards the rear
Six staff at peak, with a mixture of FTE & PTE
Entrance decorated with corporate-colour balloons, creating a fun, welcoming atmosphere
Customers almost the entire time I was there (best part of 2 hours on a Wednesday afternoon)
Sunday trading trialled but discontinued at this particular store, except during peak Nov & Dec period
LIKE FOR LIKE SALES:
Up since 31 Dec 2024 across all 14? stores in the area
This generally seemed to mirror the current trend at H&T nationwide
PLEDGE BOOK:
Small business loans are growing, often with the same item being pledged & redeemed multiple times
Typical users included builders, tradesmen & hospitality business owners
Store's individual customers included high concentration of Asians, many buying/pledging 22k gold jewellery
CUSTOMER ATTRACTION & RETENTION:
Community events held to recruit new customers & encourage repeats
Flyers, promoting preferential forex rates & explaining other services offered
Existing opt-in customers periodically contacted & incentivised to re-visit
EPOS TILLS & IT SYSTEM:
Online sales are growing in proportion, with Click & View in your local store proving particularly popular
EVO Point of Sale system - phase 2 currently being rolled out: A customised system, streamlining different transactions including purchases, forex, pledge lending etc.
Advantages: faster, easier customer journey in-store. Better data gathering to improve marketing & stock allocation
New releases are coded by a mix of in-house & overseas programmers, then gradually rolled out for testing & debugging, starting with "super users". This has led to smooth integration with very few issues experienced to date
STAFF:
Store felt welcoming with attentive staff
High employee retention & loyalty here, but also more widely across the group
Regional Director & Area Manager both 20+ years' service. Store manager 8+ years
Long service events to thank & reward staff, along with bonus/share option schemes & a generous staff discount
Stores in this area had regular area/regional comms & visits & could make video calls to Head Office
CONCLUSIONS:
Having worked in retail, I was greatly reassured by my visit
Regional sales remain buoyant; group sales appear equally robust
The company is ambitious, but store estate growth remains controlled
Increasingly customised systems are tested & rolle