RE: John Shaw Sky News Yesterday17 Apr 2024 12:16
Good interview with Ian King on the Business Section - a great promotional opportunity, well taken!
Back to JS's presentation - I listened carefully to the explanation of the lost customer and it was interesting to hear that the breakdown in negotiations was NOT as a result of failing to agree a price increase, but related to ITX refusing to give away to this (greedy?) long-standing customer, all of the post-pandemic global cost savings attributable to ITX's unit cost.
Presumably the cost-savings demanded were more than the profit ITX had been making on the $2m contract - so JS walked away and good on him for holding his nerve.
Yes, a major set back in revenue streams and profitability by about 12 months, but rather have this pragmatic conclusion, instead of reporting results next year that we are selling volume product at a loss.
Apparently, our 'lost' customer will more than likely have to replace ITX product with petroleum-based alternatives - well, good luck with that!
We look forward to welcoming back this customer, next time with cap in hand - so, fingers crossed....
GLA and DYOR