RE: Stock issue article14 Aug 2022 20:43
Asos said in a statement that they had purposefully bought lots of merchandise and product, loading their warehouses early before the summer, so they would have plenty to sell. The natural effect of this strategy is that their usual run rate would be bottlenecked or pushed back, this was obviously going to happen when they made that statement.
If you are having dinner and someone eats 2 starters then of course they will opt for a smaller main mean, basic economics.
This is normal in retail that a company will buy lots which means they have to push run rate back a bit. However given the sensation news around the current market it will make for grabbing headlines and clickbate.
Seriously, people need to read up and learn about channel dynamics and retail sales. Everything happening at the moment is perfectly normal, and if anything puts asos into a very strong position compared to their competitors that have less market influence and ability to pivot.
The stock that makes no sense currently is Boohoo, the brand is falling out of favour and the costs of production are eating their margins more than Asos.
Next plus Marks and Spencer cater to the middle aged to older markets, and these demographics will be fitter with spending compared to the youth market that use Asos.
I think fair market value is £2b, however more realistically to buy the company then £3b is more aligned to potential and where Asos could be in just a year.