Increase in business9 Jul 2024 09:24
ONDON, July 9 (Reuters) - Instagram-owner Meta has worked with Vodafone to free up capacity on 11 of its European mobile networks by optimising the delivery of short-form video without noticeably compromising the viewing experience.
Demand for video on Instagram, TikTok and YouTube is driving relentless growth in data usage on mobile networks.
Global traffic grew 25% in the 12 months to the first quarter of 2024, according to Ericsson's 2024 Mobility Report, and video accounted for 73% of all mobile traffic by the end of 2023.
This has got to be good for increased rev and profits at some stage.