ITV / STV8 Dec 2022 15:59
ITV
PLC on Thursday announced an "enhanced strategic partnership" with STV PLC, extending content sharing and advertising arrangements between the two television broadcasters.
STV's streaming service, STV Player, will take exclusive Scottish rights for a range of programmes from ITV's streaming service, ITVX. The partnership is expected to encompass at least 100 hours of original content per year.
STV Chief Executive Officer Simon Pitts said: "This exciting new partnership significantly strengthens STV and ITV's digital businesses for the streaming age.
"It's great news for Scottish viewers who will be able to access a huge array of new UK original content for free on STV Player, starting today with the brilliant A Spy Among Friends starring Damian Lewis and Guy Pearce, followed by David Tennant in the gripping drama Litvinenko. Scottish advertisers will also benefit from a 'one stop shop' of mass audiences and the best in data-driven targeting," Pitts said.
As part of the agreement STV will join ITV's addressable advertising platform, Planet V. This will allow advertisers to access STV's inventory alongside ITV's "combination of mass simultaneous reach and data-driven, targeted advertising".