RE: Any Thoughts on investor meets company call?12 Apr 2024 12:57
I have been a shareholder since 2018…..including taking up rights in the days these traded at 90p.
I was attracted by their strategy of a growth story with newly acquired brands introducing new distributors through which existing products can be sold. The brands they buy are all small, although they may be leaders within their niche.
My comments about them being a small company are factual - they are tiny and would not qualify for even the smallest indices. Small companies are out of favour hence they also experience the undervaluation referred to by the CEO as a reason why they would not issue shares as part of M&A.
Theirs is a very crowded market (just go into a Superdrug and see if you can locate one of their products without staff assistance to see what I mean). What they refer to as power brands are only within a narrow therapeutic area. If they continue going down this route of small brands they will become an increasingly complex business with more small scale sub-businesses.
I dont see a plan to change this and so they will continue to be a small business (even if they double sales, profits and market valuation they will still be tiny.
I do consider them undervalued by the market, so I continue to hold, but sometimes we need to recognise what is holding back that valuation and I think it is the lack of a core product which has significant potential to change the market perception of this company.
As an apparent Chelsea fan, you will be familiar with the problem of having paid for a more valuable asset that the market now values considerably lower. Do you sell at a loss, or hope that new coach will improve the asset. Chances are the asset limps along for a bit until their contract expires and you have to buy a new asset. The VLG squad of brands is a League 2 squad. How to get promoted to League 1?