FYI-Lazar Case Study14 Dec 2017 11:31
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Objective
A publicly traded, specialty pharmaceutical company was preparing for a PDUFA date in anticipation of an FDA decision for this product candidate. The company had previously received a complete response letter from the FDA for this product candidate, and it was essential that the company’s investor relations strategy be understood by Wall Street
Program
Crafted the press release outlining announcing FDA approval
Developed detailed Q&A document of potential questions asked by member of the financial community
Organized aggressive non-deal road show with investors following approval to discuss planned commercialization activities
Updated the company’s website reflecting the fact that the company is now a commercial organization
Updated the company’s IR presentation to include information on the drug approval and outline preliminary commercial strategy and timing
Results
The product was approved by the FDA and the company’s shares appreciated significantly on news of the approval
Following the announcement, the company embarked on an aggressive schedule of calls and in person meetings with members of the financial community to review the company’s commercial launch plans