From: CEO Victor Hugo Manzanilla - Microsalt.14 Oct 2021 20:04
Email from Microsalt CEO as have invested in Microsalt:
“I hope this note finds you well.
I am excited to connect with you and share some news that we believe will be game-changing for MicroSalt® and our mission to help people worldwide reduce their excess sodium consumption which contributes to the development of cardiovascular disease.
1) Yesterday, the U.S. Food and Drug Administration announced new recommended limits on how much salt manufacturers and restaurants should use in food, with the goal of reducing Americans’ overall sodium intake by 12% over the next 2.5 years.
This is fantastic news for MicroSalt®, because we believe our solution is the only one that delivers the full flavor of salt (because we are salt (sodium chloride)), but with 50% less sodium.
Manufacturers that choose to switch to Microsalt, will be able to help achieve the new FDA guidelines without compromising their consumer's experience of full flavor.
2) Microsalt closed a deal to distribute SaltMe! full flavor-low sodium potato chips with one of the biggest supermarket retailers in the US.
Very early in 2022, you will be able to purchase SaltMe! throughout the U.S. We will then have a national brand, supported by a top retailer. This will help position MicroSalt’s SaltMe! chips as the leading full flavor-low sodium brand, in the better for you low-sodium category.
We will announce the name of the retailer by December 2021. Right now, our team is working very hard to build the inventory required to supply more than 800 stores across North America.
3) We have a new package for our snacks! After months of research and work, we are upgrading to a new package for our snack brand because we wanted to own the light blue color, which is synonymous with the “low sodium” category.
4) Procter & Gamble selected us as one of the Top 4 global startups led by former P&G alumni and we will be featured at the Procter & Gamble Global Conference on November 12 & 13th, 2021.
This recognition will put us in front of P&G leaders and former employees that are looking for opportunities to mentor, invest and help support companies like ours.